AMG Global Distribution · CEO Interview

Strategic Questionnaire for the B2B Ordering System

A targeted executive questionnaire to clarify what the CEO wants: a nicer ecommerce experience, a true B2B commercial operating system, or both.

30–40 min interviewCEO / General ManagerGrowth + operations lens

How to use this

This is designed for a live executive conversation, not a generic survey. The goal is to uncover the business case, risks, ownership, rollout approach, and success metrics behind AMG’s digital ordering initiative.

What we are listening for

  • Does the CEO mainly want more sales, less friction, cleaner operations, or better customer service?
  • What must be true before investing more?
  • Who will own adoption internally?

Executive Context

Basic context for the conversation.

1. Strategic Intent

Clarify the real reason for building or improving the platform.

2. Current Pain

Identify the most expensive friction in the current order flow.

3. Customer Strategy

Define who this should help first.

4. Product, Inventory & Pricing

Clarify what customers should see to order with confidence.

5. Ordering Workflow

Identify the order flows that create the most value.

6. Sales Team & Adoption

Avoid building something that conflicts with the commercial team.

7. Implementation & Investment

Make the next step concrete.

8. Success Definition

Define the business scoreboard.

Responses will be saved for review.